Friday April 7, 2006 05:28
Cyworld US, is it succeed?
Peter Cashmore posts Cyworld US Launches – Will It Topple MySpace? flashshot of priavate beta of Cyworld US site. Now this site is closed. Cyworld US is the American version of the popular korean social networking site simliar with MySpace or Facebook. Cyworld has opened local sites such as Cyworld China and Cyworld Japan. It’s same interface of korean version. You can see also pop-up based mini window including various functions via Mashable’s screenshot.
Peter thought it will be very popular among pre-teens and teens, but there are many users including teenager, housewives and university students. It’s not first korean popular social network service, but it offers various digital items such as wallpaper, furniture and backgroud music to decorate so called one’s mini-hompy. Cyworld brought in $12.5 million on sales of $110.4 million to sell these digital items last year.
I think global culture is different from korean’s, so it’s not sure to succeed this service. But, Marc Canter is working with the Korean Cyworld team to get Cyworld started over there. It will be exciting to see how Korean internet concepts can be transferred to Western countries. Cyworld has to face a market with a lot less broadband penetration in the US and compete with Myspace and Facebook too. Already Daum, the korean community based portal and owner of lycos.com launched Lycos Planet, same concept of Cyworld in last year. But, it’s not popluar yet.