Sunday September 28, 2008 04:33

Google’s Dead Ducks

Posted by Channy Yun

Recently Google Korea firstly acquired TNC, the famous blog service developing company that has made Textcube (a.k.a Tattertools) similar with WordPress case. It became buzz in a flash by many famous blogs such as Techcrunch, GigaOM, NY Times, VentureBeat, InformationWeek, The Inquisitr, Epicenter, p2pnetPortfolio, WebProNews, AppScout,, Valleywag and Pulse 2.0.

They have developed Tattertools as an open source software under GPL and developed and sold to Daum – now Tistory became one of top 20 properties in Korea. Before this acquisition, TNC are preparing resembling Surely its success is based on philosophy of open and user-participation service model.

After announcement of acquisition, there are two prospects 1) recovering a lack of local search power by offering new blogging service, 2) giving synergy effects to in dull compared with WordPress and Sixapart’s excellent blogging functions.

But, many Korean people disappointed to read interview of Google Korea in ZDNet Korea. Ms. Jung of Google Korea said “The purpose of TNC acquisition is just for empowering search technique and there is no relationship with increasing blog contents and not to confirm whether the new blog business will be started or not”. They confessed its acquisition just absorbed the man power into Google.

Google has acquired many companies with rich cash. There are successful cases as like Keyhole for map service, Youtube for video contents, whereas some of them were disappeared or depressed as like Dodgeball, Jaiku and Zingku.

Three companies were a promising social network service with mobile capability, especially Jaiku was only competitor against Twitter. But, founders of Dodgeball were disappointed to Google and left their company and Jaiku and Zingku didn’t get registration any more after shopping by Google. was closed after “buying famous UI expert, Jeffry Veen” who recenlty left Google again. Feedburner also shows a downward trend that didn’t have offered own advertisement service (FAN) since May in this year. It is a matter of course how weird is now.

There is a common point that Google is not successful to grow social communication and content-generating after buying services. According to Google’s mission to gathering all of informations for universal access, services based on social activities will be a sad lot. To so called “Information addict” such as Google, social messaging of gossip and small talk may not be treated as an information.

Short messages and blog comments are classified by garbage not to be indexed. It means social communication service may be excluded in the order of priority of Google. But, I knew Google has given efforts to build open platform for social network and communication such as Open Social. But, If Twitter or FriendFeed are acquired by Google, there will be high possibility that they become Google’s another dead ducks.

The Web is not only composed by “information”, which it has been made by human and “communication” called by the media power is one of important part of Web. I think it is a sole vulnerable point of Google. TNC was very hopeful startups for us. It depends on Google that their vague possibility becomes the success case that catches local big players such as Naver and Daum that have a great power of user-generated contents.

3 Responses to Google’s Dead Ducks



September 29th, 2008 at 3:56 am

Right. Google’s blog services were almost failed and went to dead pool.


Google’s Dead Ducks « Waiguoren’s Weblog

October 22nd, 2008 at 7:25 am

[…] Please Continue Reading Complete Post HERE Possibly related posts: (automatically generated)YouTube Gets Tossed Into KoreaGoogle acquisition of TNC into AsiaSelecting WordPressHere we go…. […]


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April 15th, 2009 at 8:16 pm

Not that I’m impressed a lot, but this is more than I expected when I found a link on Furl telling that the info is awesome. Thanks.

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