Sunday August 13, 2006 19:59

Is there Korean Youtube? Yes.

Posted by Channy Yun

YouTube opened a Korean-language version site Wednesday, joining the already jam-packed video-sharing Web service market in Korea.

The Korean YouTube site faces a daunting mission in competing against locally grown services from Daum, Pandora TV and Afreeca. Tricky censorship regulations and skeptical sentiment toward foreign Internet firms will also become a hurdle to success for the U.S.-based site in Korea.

It is a belated arrival for YouTube in Korea, considering it is already operating localized services in 18 other nations. Google, which owns YouTube, has been cautious about expanding in Korea knowing that many other globally popular Web services of YouTube’s caliber have failed to win over the Korean market.

Since the early days of the Internet boom in the late 1990s, Korean Internet users have shown a strong favor for locally grown sites. For example, Google and Yahoo respectively have less than 5 percent of the search-engine market share, while Korean search engines Naver, Daum, and Nate continue to prosper. Social-networking sites such as Facebook and MySpace have even weaker presences here though the latter hopes to open a Korean site in the first half of the year.

Recognizing the cultural and language barriers, YouTube’s Arsiwala said that the Korean version will have locally-made content from seven local Internet, broadcasting and entertainment firms, including CJ Internet, TU Media and JYP Entertainment.

Localization, however, looks far from complete. On Wednesday afternoon, its front page of site carried more English- and Japanese-language videos than Korean ones.

Censorship is another critical issue that YouTube must solve. The Korean government enforces relatively strict guidelines for sexual, violent, or politically controversial contents on Web sites. So major local portals such as Naver and Daum employ several hundreds of monitors in Korea and in China who check all video and text content and filter inappropriate material 24 hours a day.

Of course, Yes. By Broadband Effects, there are many video sharing services in Korea. I introduced some profiles for sharing user-generated videos.

As following chart shows a traffic korean video sites for one year. rapidly increased unique visitors rather than others. Many users suddenly have used video sharing sites since January, 2006.

This is an effect of portal video service such as Naver Play and Daum TVPot. All video sites contracted portal site and offered their content into them. Users recognized personal video service from portal video service.

You can read profiles famous video sites, and in KoreaCrunch.

The is an another site to offer audio and video files together. It means a mix of au”dio” and vi”deo”. It has been offered video community since 2000. May it’s first personal video service in Korea.

The Mncast is the latest start-up video service by a university students. It has common style of YouTube and acquired by Damoim, korean school community. It made Aura, a multimedia site with MNcast.

Because of success of video service, major portals are interested in video contents, so they started upload services such as Daum Videolog.

Further reading about this market on ZDNet Korea:
Commercial Online Video Service, Breakthrough Needed
Video Streaming Portals confronts Major Portals

6 Responses to Is there Korean Youtube? Yes.


Together We Can Make a Difference » Blog Archive » Non-Profits and User-generated Videos

March 28th, 2007 at 1:11 am

[…] There are many video sharing services in Korea. It will be interesting to find out how these sites are impacting social and political discourses. […]



December 31st, 2007 at 7:58 pm

Yeah, I think that pandora tv is the most Popular video site in korea but I don’t like that because it always requires too many activex installing..



February 18th, 2010 at 11:13 pm

hai nice to meet you…
I’m from Indonesia and I think I’m falling in love with korea^^…



April 1st, 2010 at 7:02 am

Hello Is there anyway to report fake & false vidoes regarding Korea or Yuna Kim on You Tube? There are so many anti Korea vidoes made by Japanese people.
I want to report them but I don’t know how…Please help. THanks


Amber Phillips

May 25th, 2010 at 12:39 pm

i always watch streaming videos online, they are sort of my past time.-*~


Alex Allen

September 29th, 2010 at 3:23 pm

video streaming is very needed on sites that do videoblogging and sites like youtube.’::

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