KoreaCrunch

RevU is a review search service based on online reputation. As we rely on the review content by others, whether they are experts or ordinary people, finding good reviews are very useful while we’re shopping. The problem is how to decide of who review is more informative or credible. RevU is providing an innovative way to show the review list based on the reviewers’ reputation.

It means the search result is indexed based on review writer’s online reputation using reviewers past performance and users evaluation by participations. Opinity AP is utilizing its RepScore, patent-pending technology to decide people’s online reputation based on their content quality and users’ evaluations.

Users’ participation in evaluating the content explicitly or implicitly will produce the collective intelligence for the reputation. Tagging is also provided for storing good reviews, which gives another testimony for the good evaluation.

RevU provides REST-based open API with which other sites can use its search result and reputation scores for their purpose. Also, Opinity AP is talking with several portals and shopping malls including comparative shopping sites to utilize RevU’s search result and reputation scores for their
services.

In terms of the user interface, RevU is adopting the minimalism like Google
and Ask.com. This is very unique in Korean website by now. Working with Opinity Inc., its US operation, Opinity AP is preparing an English version of its RevU site for US market.