May you read Google Fails to Make Inroads in S. Korea. Korean version of Google referred only about 17% of unique visitors to other sites in March 2006, according to WebSideStory. KoreanClick found that Google’s Korean site referred only about 10.8% of unique visitors in February 2006. Naver accounted for nearly 58.4% of search referrals, according to WebSideStory. KoreanClick says Naver accounted for 80%. Daum Communications was second with more than 48%, and Yahoo! Korea was #3 at 32%.

As followings are detail data of the search market share in Korea. These were measured by KoreanClick in Dec. 2005. (via market share report in korea by koreanclick)

Most of people uses over 2 search services at least and Google is high for % of referral unique visitors.


* Refferal UV (Unique Visitors): a number of moved users by clicking link in a search result.
* % of Refferral UV: a percent of movend users by clicking link in a search result.
* # of Queried UV: a number of quering user in total unique vistors.