Youtube still struggles in Korea

by Channy Yun on Feb.06, 2009, under Business, Trends

People said Korea is a grave of famous global companies such as Wal-mart, Nokia Carrefour, Nestlé,and Google. MySpace also quits their business in here.

Youtube is not exception. It was opened in one year ago with promotion of Steve Chen, co-founder of Youtube, visited Korea. During one year, Youtube seems nice growth but, it still struggles amang Korean big players.

In last year, online video market was dramatically changed in Korea. Video startups such as Pandora.tv and Mncast.com have been pressed by high cost to manage servers and network traffic because of high quality video upload and download over 700kpbs.

2008-online-video-market-korea

At last, Mncast.com shut down their service in December and doesn’t reopen it, so is getting claims by users. It seems to be caused by debt for CDN(Content delivery network) company. Daum tvPot(30%) is fast-growing in this market, and Pandora.tv(18%) slows down. Cyworld video(12%) also slow changed to get market share. Naver video(9%) is not invested in this area despite of many visiting members. Youytube Korea(9%) was not changed from Jan to Dec.

Daum has 30% market share and it has 11 million playback per day and 200 million page view per month. You can guess how big is online video market. The problem is how to deduce cost and make a money in Korean tough market in ultra-high broadband environment.

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8 comments for this entry:
  1. Mozilla in Asia » Blog Archive » Is the enemy of my enemy my friend?

    [...] Korean web users (with perhaps the exception of Flickr, which is available in Hangul, and YouTube. UPDATE: not even YouTube is popular in Korea.) The two global giants have been stressing the need for creating an “open environment” [...]

  2. Creative Communication: South Korea » Thinking outside the box!

    [...] Crunch reports that “Daum has 30% market share and it has 11 million playback per day and 200 million page view per month. ” Other big players in the online Video market are Pandora.tv(18%) , Cyworld video(12%), [...]

  3. Mandy Lane

    Youtube is my favorite website and i am so addicted in watching music videos in it.

  4. Anya

    i am so addicted to Youtube. I watch mostly music videos and funny videos on Youtube sometimes i also upload my own funny videos in youtube. `

  5. Krista

    Youtube is my super favorite website. I cant spend a day without watching music videos on Youtube.

  6. Beautiful Girls Gallery

    Youtube is one of the best Web 2.0 service on the internet today. I really love watching music videos and funny video clips on Youtube.

  7. Karen Hayes

    Youtube is my favortie site to visit aside from facebook. most of the time i watched movie trailers and music videos on it.

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