KoreaCrunch

Daum launched Open ID Beta service to provide Open ID account to its users in July 13th, 2007. Daum has over 56 million Hanmail accounts. Everyday most of Korean over 7 million people logged in Daum to read their email and news articles.

So it is very big news to Open ID ecosystem in the world. Daum gives a type of http://openid.daum.net/myid URL format as well ones blog URL such as http://blog.daum.net/myid.

Daum Open ID sites is also secures with EV SSL cetificates.

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I introduced various online video sharing sites in last year. Even though Korea was developed in broadband, there were mostly payable VOD and web casting sites in Korea.

The video sharing service needed high cost of network bandwidth and server systems including encoding and distribution. So most of service providers mind to enter this market. After the success of YouTube, many of service providers started to enter this area such as portal sites.

Now there are two separating providers: one is the video section service of portal sites and the other is independent service providers. The former is Daum TVPot, Naver Play, Yahoo! Yami (now shut-down), Cyworld Video and Freechal Q. The latter includes Pandora.tv, Mncast, Mgoon, Dedeo, UCCC and TagStory.

In US market, Youtube is almost exclusive and Myspace, Google and Yahoo! Video were followed. But, Korean market is very competitive between portal and independent sites.

As following is the monthly unique visitor’s trend for video sites researched by KoreanClick on June, 2007 via Daum Advertising Focus Blog. You can know the strong entrance of portal sites after January in this year. But, Pandora.tv(845M) occupies still the highest market share, and Daum TVPot(841M) is followed. And Mncast, Naver Play, Mgoon, Freechal Q, DioDeo, Cyworld Video, UCCC.

Where is the YouTube here? According to Rankey.com’s research in June, YouTube has only 3% market share except portal sites. (Pandora.tv 33%, Mncast 14%, Mgoon 11%). It proved Korea is the grave of famous global web sites.

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Some of Korean bloggers reported screenshots of search result bucket test Google Korea. Especially it is very similiar with search results of local competitors such as Naver and Daum. It was more interesting because Google was changed new front-page layout for Korean different with other languages.

Recently Google unveiled new search results user interface called Universal Search that unify and blend search results across their collection such as web search, news, blogs, images and videos, etc. It means Google divided details properties from mass index of web pages and it will be important to show proper collections by query.

But, this bucket test is more advanced to be suitable for Korean’s search viewpoint. It has four collection box such as web results, image, news and blog per a query. It also added link of “more results” in each section and remove typical number navigation in below.

Does Google really change its universal interface to win Korean market? Please check out full screenshot.

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Who does search the keyword of “Web 2.0″ in the world? Surprisingly it was Korean according to a result of Google Trends in 2006. Of course, South Korea and Seoul were also highly ranked in this period.

But, I thought it was bias caused by the result of rare ordinary people. (Google is just under 2% market share in here- most of technical guys only have used Google. In result, Google Trends might fix this bias after issuing of this fact.

Recently I reviewed search trends of “Web 2.0″, more surprisingly it was Taiwan and India. In recent period in 2006~2007, Singapore and Japan was included.

In case of “Web 2.0 vs . Web2.0” with no space, Japan is very high in the world.

As following are Taiwan, South Korea, China and India. Most of Asian don’t use no space-word language, so they tend to write no space among words.

Anyway Asian people have been interested in Web 2.0 rather than other continent even though there are some bias of big population and low market share with technically major users. How about “Web 3.0″? It’s very similar result with “Web 2.0″.

How about your thought?

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